Style Awards 2015: Meet the Judge – Nora Elias

Updated on: August 19 2015

nora elias bandw web imageThe closing date for our hospitality Style Awards is fast approaching; with just 12 days left of the competition we catch up with Nora Elias for the third installment of our Meet the Judges series.

The Hilden Style Awards are the only awards that recognise unique style from independent hotels, B&Bs, spas and restaurants from across the country. So far we have had some stunning entries and this is proving to be one tough competition. Luckily we are not the judges – we have chosen five esteemed judges each operating at the forefront of the hospitality industry to decide this year’s winners. Together, they bring a wealth and breadth of experience and opinions gained from working across the housekeeping, spa, restaurant and textiles industries.

Each day of this week we will ask our judges three questions to see how you can get their vote.

Nora Elias – Editor of Professional Spa & Wellness magazine

Nora has more than ten years’ experience in journalism, covering topics including: travel, beauty, arts & culture and design & interiors. Her current role is editor of Professional Spa & Wellness, a B2B magazine aimed at the global spa and wellness industry and published by the organisers of the Professional Beauty shows. In addition to editing the magazine and its website, Nora’s role also includes representing the publication at industry events around the world. Prior to joining Professional Spa & Wellness, Nora lived in Dubai for four years – so it’s safe to say she will bring some global knowledge of trends and design to the competition.

What made you decide to be a judge this year?

It’s very interesting to get the chance to see what’s new within style and design; what the latest trends and developments are, what people are doing in terms of design innovations and what’s likely to be coming up in the near future.

What kind of entries are you looking for / do you hope to see?

Entrants that are doing something different and unexpected.  There are lots of examples of great hospitality design out there, but much of it does look quite similar and isn’t always particularly exciting.

What is your interior design style?

I’m Scandinavian so I have a, probably inevitable, inclination towards clean, simple lines and a fresh look. However, I like it to feature touches of individuality and splashes of character and quirkiness.  If it’s all Nordic-style minimalism, it’s often a bit too dull and uncreative.

If you think you can impress Nora with your unique, yet simple style, simply click here to upload a photo to one of our three categories – Most Stylish Bed, Bath or Dining Room before 31st August 2014.

For more information on prizes or to view current entries and check out the competition; click here.

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As Hilden’s brand manager, Jenny gets involved in everything from product development to digital campaigns. She oversees our annual Style Awards as well as the overall look and feel of the brand and the positioning of products in the market.